Welcome to the Business Choreography Podcast where we dive deep into the art of orchestrating all parts of your business into dynamic systems that amplify your revenue and impact. Our guests share their success stories, their strikeouts, and their strategies for turning business struggles into wins. We’ll help you identify the gaps in your business and provide solutions to fix them. One-time tactics and trendy strategies won’t cut it, but with Business Choreography, you can elevate your business to the next level. Your Choreography Matters!
Episodes
Thursday Jan 11, 2024
Thursday Jan 11, 2024
In this episode, Darren shares invaluable insights derived from guiding Fortune 500 companies through impactful brand changes. From his roots in television production to the inception of TenTen, Darren's narrative underscores the crucial role strategic brand planning plays in the trajectory of successful businesses.
Darren unravels the core elements comprising the MVP of branding, laying the foundation for a triumphant brand launch. Explore the intricacies of addressing diverse audiences, refining and scaling brand strategies, and seizing opportunities for significant cost savings. With an emphasis on interactive planning and understanding client needs, Darren's approach offers universal questions adaptable to businesses of all sizes—whether adapting to evolving product lines or navigating mergers and acquisitions, his expertise shines as he provides practical advice on refreshing brand elements, optimizing messaging, and modernizing visual identity.
More about Darren:
Darren Horwitz is the Founder of TenTen, a leading brand implementation firm that helps organizations plan, build and manage brand change. With extensive experience in guiding Fortune 500 and global brands across industries, Darren
has a proven track record of delivering measurable results in brand optimization. His keen eye for efficiency has been instrumental in helping clients build brand implementation plans and management models from any starting point. Known for his passion for details, hard work, and forging lasting relationships, Darren brings optimism and enthusiasm to every endeavor.
Connect with Darren
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